Kathy Sazama, based in Rapid City, SD, is a certified Image Consultant known for her expertise in personal branding. She partners with professionals to help them cultivate a distinctive personal brand by identifying optimal colors, style, and message that enhance their confidence.

 

Kathy’s passion for image consulting was sparked in her youth, influenced by her parents, who were both cosmetologists and entrepreneurs. This upbringing instilled in her a deep appreciation for beauty and style, as well as strong values, a work ethic, and the importance of family. Her parents’ belief in serving others and making a positive impact laid the foundation for Kathy’s career.

 

Before venturing into image consulting, Kathy’s professional journey began as a Marriage and Family Therapist. In this role, she worked with individuals and families to strengthen relationships and build resilient family connections. Her experience as a mental health professional has proven invaluable, seamlessly integrating with her work in personal branding.

 

Kathy is committed to ongoing education in the field of image consulting, with a particular focus on brand development, color, and style. She is also passionate about public speaking and has pursued training in keynote speaking. Her message of “Defining, Refining, and Aligning” highlights the personal journey of aligning one’s inner and outer self, which she believes is essential for success. Kathy asserts, “By helping others with their Image, I believe they can gain the edge in our competitive world. The more you know and understand about your personal style, the more confidence and success you will have in pursuing your dreams.”